Kia receives iF design awards for its three-door


Kia receives iF design awards for its three-door pro_cee’d and innovative Optima iPad app
- All-new pro_cee’d wins ‘Transportation Design’ category
- Kia models receive nearly 20 design awards in four years
- Kia Optima iPad app earns Communication Design honor

(SEOUL) November 29, 2012 – The second-generation Kia pro_cee’d has become Kia’s latest model to be recognized for its exceptional design, earning a prestigious iF product design award.

The three-door pro_cee’d, which will go on sale in the second half of 2013, was a winner in the ‘Transportation Design’ category of the awards, which saw more than 3,000 products entered from 48 countries. A jury of over 30 industry professionals judged the entries on design quality, workmanship, innovation, functionality and safety. The accolade is the fifth iF design award for Kia, which has won almost 20 awards for design since 2009.

“We are very proud to receive this iF product design award for the pro_cee’d, which we owe in particular to our European design team under the leadership of Gregory Guillaume,” said Kia’s Chief Design Officer, Peter Schreyer. “The new pro_cee’d is a true clean-sheet design. With its distinct form-language and dynamic proportions, muscular stance and athletic lines, this ‘coupe’ follows a very different visual path to the cee’d. It’s a completely different car on every level. Kia is on a distinctive design adventure and the new pro_cee’d spearheads this forward-looking journey.”

The all-new pro_cee’d differs significantly from the five-door cee’d, featuring a dynamic wedge shape and muscular ‘shoulders’. The roofline has been lowered by 4mm and the B-pillars moved 22mm rearwards, while the side panels, tailgate, rear light clusters and rear bumper have all been redesigned.

Kia also received the highly sought-after ‘iF Communication Design’ award in the ‘Digital Media – Mobile Applications’ category, coming on the heels of a “Best of the Best" distinction by the red dot awards in recognition of Kia’s all-new Rio iPad application. Available for download in the iTunes app store for free, the Kia Optima iPad app boasts a multitude of engaging content, which all work together to create a truly interactive experience. Users can explore the fully interactive e-publication which allows to the Optima in 720° rotations, flip through available colors and wheel options; and browse through a plethora of multimedia content and information in a matter of seconds.

This new format has triggered a profound change in business, and automakers have been no exception. Kia is one of the few automotive brands pioneering the mobile communications space and recognizes that the proliferation of mobile devices is not a passing phenomenon, but an opportunity to take the Kia experience a step further. For the past two years, Kia has been championing the development and adoption of e-publications and apps across its global marketing network to tie together its massively expanding and diverse digital media content.

The official presentation of the iF design awards will take place on 22 February 2013 at the “Munich Creative Business Week” and all winning designs will be shown at the iF design exhibition in Hanover, 5-9 March 2013.

Kia Motors Corporation (www.kiamotors.com) – a maker of quality vehicles for the young-at-heart – was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. Over 2.5 million Kia vehicles a year are produced in 15 manufacturing and assembly operations in ten countries which are then sold and serviced through a network of distributors and dealers covering 149 countries. Kia today has over 47,000 employees worldwide and annual revenues of US$39 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA – the governing body of the FIFA World Cup™. Kia Motors Corporation's brand slogan – "The Power to Surprise" – represents the company's global commitment to surprise the world by providing exciting and inspiring experiences that go beyond expectations.